The attention merchants

the epic scramble to get inside our heads

de

403 pages

Langue : English

Publié 28 février 2016 par Knopf.

ISBN :
978-0-385-35201-7
ISBN copié !
Numéro OCLC :
934676297

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"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--

2 éditions

Sujets

  • SOCIAL SCIENCE / Popular Culture
  • Consumer behavior
  • Advertising
  • BUSINESS & ECONOMICS / Industries / Media & Communications Industries
  • HISTORY / Social History
  • Marketing
  • History